Data Privacy

The protection of your privacy is of the utmost importance to us. Furthermore, it is important to us for you to always know when we store data and how we use it.


The information below informs you about the pages on our website where we receive information from you during your visit and how we process it.


As a matter of principle, you can use the esde Maschinentechnik GmbH website without providing any personal data about yourself. If it is necessary to process personal data and no legal basis exists for doing do, we generally seek the consent of the data subject.

Data Controller

Our data protection officer can be reached under the following email address:


Purpose and scope of data processing when visiting our website

Every time a user accesses a page on our website and retrieves a file, access data about this process is stored in a log file on our server.


Ever record is comprised of:

  • The name of the file
  • The date and time of the request (time stamp)
  • The volume of data transferred
  • The access status (file transfer, file not found etc.)
  • The website where the request came from (referrer URL)
  • The sub-pages accessed on our website via an accessing system
  • The operating system used by the accessing system
  • The Internet service provider for the accessing system
  • A description of the type of web browser used; e.g. Mozilla Firefox, Google Chrome or Microsoft Internet Explorer, Apple Safari, Opera etc.)
  • An internet protocol address (IP address)

We store IP addresses in server log files for a period of seven days.
Storage takes place for data security reasons, in order to guarantee the stability and operational security of our Internet presence.
The legal basis for this is formed by Sec 6. (1) (f) GDPR.

As a matter of principle, we do not share your data with third parties unless you have consented to this. In certain areas, however, (e.g. hosting our website), we rely on the use of service providers who we usually place under obligation by way of a data processing commission agreement to ensure compliance with the legal requirements.

Collection of additional data over the website

Contact options over the website

When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it to us. Data processing serves for the purpose of establishing contact. Processing takes place in accordance with Sec. 6 (1) (f) GDPR.
We only use your email address to process your enquiry. Your data is deleted as soon as it is no longer required for the purpose it was collected. This is usually the case once it can be inferred from the circumstances that the matter in question has been clarified.

Contact per email

If you contact us by email, we will only use your personal data (name, email address, message text) to contact you. Processing takes place in accordance with Sec. 6 (1) (f) GDPR. We only use your email address to process your enquiry. Your data is deleted as soon as it is no longer required for the purpose it was collected. This is usually the case once it can be inferred from the circumstances that the matter in question has been clarified.


The website of esde Maschinentechnik GmbH uses cookies. Cookies are text files that are deposited and stored on a computer system over an Internet browser.


Numerous websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a character string which allows web pages and servers to be assigned to the specific Internet browser in which the cookie was stored. This allows the websites and servers visited to distinguish the individual's browser from other Internet browsers that contain other cookies. The unique cookie ID can be used to recognize and identify a particular Internet browser.


By using cookies, the esde Maschinentechnik GmbH can provide its website users with more user-friendly services which would not be possible without setting the cookie. As already mentioned, cookies allow us recognize our website users. The purpose of this is to facilitate their use of our website. For example, the user of a website that uses cookies does not have to re-enter their credentials every time they visit the website, because the website and the cookie stored on the user's computer system does this for them.


The data subject can prevent cookies being set through our website at any time by make a corresponding setting in the respective Internet browser, thus permanently rejecting cookies being set. The user can also delete cookies at any time that have already been set through an internet browser or other software programs. This is possible in all standard Internet browsers. However, it may not be possible to use all the functions of our website in full if the data subject deactivates cookies being the set in the Internet browser used.


We use Vimeo to embed videos.

Vimeo is an Internet video portal that allows video publishers to post video clips free of charge while letting other users view, rate and comment on them. Vimeo allows all types of videos to be published, so that both complete film and television broadcasts, but also music videos, trailers or videos personally made by users can be called up over the Internet portal.

Vimeo is operated by Vimeo, LLC, based in 555 West 18th Street, New York, New York 10011, USA.
When you use a plugin from Vimeo, for instance, by clicking on the start button for a video, a connection to the Vimeo servers is established and which of our internet pages you have visited is transmitted to the servers. If you are signed in as a member of Vimeo at the same time, Vimeo assigns this information to your personal Vimeo user account. You can prevent this by signing out of your Vimeo user account before using our website. You can find further information on data processing and privacy statements from Vimeo under:


Occasionally, we also use YouTube as a provider to embed videos.

YouTube is an internet video portal that allows video publishers to post video clips free of charge while letting other users view, rate and comment on them for free. YouTube allows all types of videos to be published, so that both complete film and television broadcasts, but also music videos, trailers or videos personally made by users can be called up over the Internet portal.

The company that operates YouTube is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube LLC is a subsidiary of Google Inc. 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA.

When you use a plugin from YouTube, for instance, by clicking on the start button for a video, a connection to the YouTube servers is established and which of our internet pages you have visited is also transmitted to the servers. If you are signed in as a member of YouTube at the same time, YouTube assigns this information to your personal YouTube user account. You can prevent this assignment taking place by logging out of your YouTube user account and other user accounts from YouTube LLC and Google Inc. before using our website and deleting the corresponding cookies from these companies.

The data privacy statements published by YouTube, which can be called up under provide information on the collection, processing and use of personal data by YouTube and Google.

Google reCAPTCHA


We are using "Google reCAPTCHA" (therein after called "reCAPTCHA") in our webpage. Provider is Google Ireland Limited, Barrow Street, Dublin 4, Ireland ("Google").


"reCAPTCHA" checks if the data entry on our webpage (contact form) is done by human or an automized program. For this reCAPTCHA analyses the behavior of the website visitor by help of different parameter. This analysis starts automatically after the website visitor get to our website. For the analysis reCAPTCHA uses following information, e.g. IP address,  dwell time on the website and user's mouse movements. Those captured data are transmitted to Google.


The reCAPTCHA analyse runs in the background. Website visitors will not get any notification that an analyse is in progress. The data processing is in accordance with Art. 6 (1) DSGVO. From our side no personal data collected by reCAPTCHA are captured. Generally personal data of the concerning persons are deleted or blocked as soon the purpose for the data collection ceased. More information to Google reCAPTCHA as well as to the privacy statement of Google can be found in following link: and

Google AdWords and Google Conversion-Tracking

This website uses Google AdWords. AdWords is an online promotional program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).


In conjunction with Google AdWords, we use a tool called Conversion Tracking. If you click on an ad posted by Google, a cookie for Conversion Tracking purposes will be placed. Cookies are small text files the web browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we will be able to recognize that the user has clicked on an ad and has been linked to this page.


A different cookie is allocated to every Google AdWords customer. These cookies cannot be tracked via websites of AdWords customers. The information obtained with the assistance of the Conversion cookie is used to generate Conversion statistics for AdWords customers who have opted to use Conversion Tracking. The users receive the total number of users that have clicked on their ads and have been linked to a page equipped with a Conversion Tracking tag. However, they do not receive any information that would allow them to personally identify these users. If you do not want to participate in tracking, you have the option to object to this use by easily deactivating the Google Conversion Tracking cookie via your web browser under user settings. If you do this, you will not be included in the Conversion Tracking statistics.


The storage of “Conversion” cookies and the use of this tracking tool are based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising.


To review more detailed information about Google AdWords and Google Conversion Tracking, please consult the Data Privacy Policies of Google at:

You can set up your browser in such a manner that you will be notified anytime cookies are placed and you can permit cookies only in certain cases or exclude the acceptance of cookies in certain instances or in general and you can also activate the automatic deletion of cookies upon closing of the browser. If you deactivate cookies, the functions of this website may be limited.

Google reCAPTCHA

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Inc. (“Google“). Google Analytics uses cookies.

The information on your use of this website generated by the cookies is sent to a Google server in the USA where it is stored. Where IP anonymisation is active on this website, Google will first shorten your IP address within the EU Member States or in other countries that are parties to the European Economic Area Agreement. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet use. Google may also transfer this information to third parties, where required to do so by law or where third parties process this information on Google’s behalf. In no event will Google associate your IP address with other data held by Google.


You can prevent the installation of cookies by selecting the appropriate settings on your browser; please note, however, that in this case you may not be able to use the full functionality of this website. Furthermore, you can prevent the collection of data generated by the cookie and relating to your use of the website (incl. your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link


Please note that this website uses Google Analytics with the extension “_anonymizeIp()“and that therefore IP addresses are only processed in shortened form in order to rule out direct personal references. To this end, the last octet of the IP address is deleted.


Further information can be found under (general information on Google Analytics and data protection).

Contract Partners of esde

The following information provides you with an overview of how we handle your personal data (hereinafter: Data) and your privacy rights. Which of your data we process specifically depends on the respective business relationship.

Please also pass this information on to persons involved in the implementation of the contractual relationship on your side, such as employees, family members or covenantees.


What data do we use and where does it come from?

As a matter of principle, we collect your data directly from you. As a rule, you provide us with this data when placing your order and within the framework of the business relationship. As a part of this, we only collect that data which is necessary for the respective contract purpose. The provision of additional information on your part takes places voluntarily.
In certain cases, however, we may receive your information from third parties insofar as it is required within the framework of the business relationship:
Permitted by other companies, co-operation partners (e.g. for concerning research projects)
The data we collect and process specifically comprises:


  • Master data such as name, address, place of residence
  • Data for invoicing (different billing address, consumption data), bank details for payment processing 
    Contract/performance data (e.g. order, different delivery address)
  • Communication data for establishing and maintaining a contractual relationship through electronic communication channels, e.g. email address
  • Voluntary information on special service requests
  • Data that arises from fulfilling our contractual obligations (e.g. payment transaction data)
  • Contact information: in the course of the business start-up phase and during the business relationship, in particular by way of personal, telephone or written contact initiated by you or third-parties, further data arises, e.g. information about the contact channel, date, occasion and result of the contact; (electronic) copies of correspondence and information about your participation in direct marketing activities.


What do we process your data for (purpose of processing) and on what legal basis?

We collect and process your data in accordance with the statutory provisions, specifically, the EU General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSG) and other legal principles, for the following purposes:


  • For the purpose of concluding and performing the contract (Sec. 6 (1) (b) GDPR). In this context, the purposes of data processing are primarily based on the specific product and specific service. Further details of the purposes of data processing result from the relevant respective contract documents and terms and conditions of business/terms of use.
  • Insofar as you have expressly consented to it, we also use your data to provide sales and marketing information about our products and services, which we send to you through electronic channels (e.g. email, telephone, fax, text message, messenger etc) (Sec. 6 (1) a GDPR, Sec. 7 Unfair Competition Act (UWG)).
  • For fulfilling legal obligations or regulatory requirements. Processing takes place according to the legal regulations, among other things to fulfil regulations concerning commercial law, tax regulations, control and reporting obligations and identity checks) (Sec 6 (1) (c) GDPR).


Insofar as required, we process your data to safeguard our legitimate interests or those of a third party (Sec. 6 (1) (f) GDPR):


  • To provide information about our products and services (advertising or market research and opinion polls)
  • To assert legal claims and defend against legal disputes
  • To prevent and investigate criminal offences
  • To instigate access control measures and safeguard our right to determine who shall be allowed or denied access
  • For video surveillance purposes to safeguard our right to determine who shall be allowed or denied access and to gather evidence in the event of robbery and fraud
  • To make credit checks before entering into a contractual relationship


Who receives personal partner data?

The entity that collects personal data is esde Maschinentechnik GmbH. This entity stores in its IT systems all the data required for contract fulfilment and for providing partner support. Only those offices inside our company receive access to your data that require it to fulfil the aforementioned purposes and, in particular, our contractual obligations.


In order to provide our contractual services, we use selected service providers (data processing companies) and vicarious agents in the categories listed below that may obtain access to your data to the extent required and use it to fulfil our orders.

Any further data transfer to recipients outside the esde Maschinentechnik GmbH only takes place if the statutory provisions require or permit it, or if you have given your consent.


Under these conditions, recipients of your data can be, for example:


  • Public authorities and institutions when a legal or regulatory obligation exists (e.g. law enforcement agencies)
  • Other companies and service providers (commissioned data processing companies)/vicarious agents in the following areas:
    -    IT services and consulting companies
    -    IT services
    -    (Legal) advisory and consulting 
    -    File and data destruction companies
    -    Logistics
    -    Telephony and Internet telecommunication service providers
    -    Financial institutions, payment transactions
    -    Sales and marketing
    -    Management consultancies and auditors and tax auditors
    -    Document processing companies, factoring companies
    -    Payment card processing (debit cards/credit cards)
    -    Direct mail shops
    -    Internet service providers for website management and social media services (Internet provider, web design, newsletter mailing)
    -    Credit bureaus that check creditworthiness for the purpose of performing credit checks, or for obtaining information in the course of the business relationship insofar as the transfer of your data is required.


How long do you store my personal data?

We process and store your data for as long as it is required to fulfil the aforementioned purposes, and, in particular, our contractual and statutory obligations as an employer. We delete your data on a regular basis if it is no longer required to fulfil these purposes and our duties, unless its temporary further processing is required for the following purposes:


  • Complying with retention periods under commercial and tax law: of particular note here are the German Commercial law book (HGB) and the German Tax Code (AO). The limits for storage and documentation specified by these laws are six to ten years.
  • Preservation of evidence within the statutory limitation period. According to Sec. 195 ff of the Germany Civil Code (BGB), these limitation periods can be up to 30 years, while the regular limitation period is three years.


Am I obliged to provide my personal data?

Within the framework of our business relationship, you are obliged to provide us with the data required for entering into a business relationship and perform the related contractual obligations, or the data we are required to collect by law. Generally, we will not be able to conclude or execute the contract without this data.


The provision of further data is voluntary.

Basic information under Sec. 13/14 GDPR

Each data subject has the right to information pursuant to Sec. 15 GDPR, the right to correction pursuant to Sec. 16 GDPR, the right to cancellation pursuant to Sec. 17 GDPR, the right to restrict processing pursuant to Sec. 18 GDPR, the right to object pursuant to Sec. 21 GDPR and the right to data transfer pursuant to Sec. 20 GDPR, insofar as no legal provisions preclude this (in particular pursuant to Sec. 15, 17 GDPR, Sec. 34 and 35 Federal Data Protection Act (BDSG)).


If you believe that your personal data is being processed unlawfully, you may refer your complaint to a supervisory authority responsible for data protection (Sec. 77 GDPR in conjunction with Sec. 19 Federal Data Protection Act (BDSG)).

Information about your right to object pursuant to Sec. 21 GDPR

Right to object in individual cases

For reasons arising from your particular situation, you are entitled at any time to object to data on your person being processed, which takes place based on Sec. 6 (1) (f) GDPR (data processing based on a balance of interests).

How up to date is this Privacy Policy?

This Privacy Policy is currently valid and was last updated in 09/2022.